Our toothpaste is certified
MADE USING THE BEST MANUFACTURING METHODS THAT MEET THE HIGHEST STANDARDS
- ✓ Free from added fluoride
- ✓ Colorant-free
- ✓ Titanium dioxide-free
- ✓ Synthetic product-free
- ✓ Sulfate-free
- ✓ Triclosan-free
- ✓ Alcohol-free
- ✓ Endocrine pertubator-free
- ✓ Preservative-free
DON'T THROW YOUR POT AWAY - SIMPLY ORDER A REFILL
A traditional and efficient toothpaste
Our organic-certified toothpaste comes from an ancient recipe, since it’s mainly made out of Miswak.
Miswak comes from roots of a tree called Salvadora Persica, used as a toothbrush for millennia. This tree grows in Saudi Arabia, Egypt, and India.
Miswak has excellent properties for oral and dental hygiene. It cleanses the mouth thanks to its antibacterial property, prevents cavities, strengthens the gum, prevents dental plaque, and whitens teeth. It also helps eliminate bad breath.
Our toothpaste is a powder that prevents plaque. The powder manages to clean every part of your mouth making it extra-efficient whilst also protecting your enamel and gums. But don't forget to floss. Using our toothpaste allows you to improve your dental hygiene.
Our toothpaste is suitable for :
- sensitive teeth
- bleeding gums
- tooth implants
And the unscented version for:
- adults and children
- pregnant or breastfeeding women
We have chosen to use calcium carbonate which is a very mild abrasive. Using strong abrasifs such as bicarbonate isn’t recommend for a daily use. Please also note that the degree of abrasivity is one of the characteristics used by dentists to judge a toothpaste’s quality. Ours is ranked in the first category which is « low abrasivity » meaning that it is of no harm to the enamel, dentine, or cementum.
Our organic toothpaste can be used with a normal toothbrush (like our bamboo toothbrush) or with electric toothbrushes.
Our toothpaste composition
Our toothpaste is made in our workshop in the heart of Marseille. Handmade and produced using traditional methods based on an ancestral recipe that only uses four ingredients.
- White clay : a mild abrasive, cleans without damaging enamel, and sanitises the mouth. Origin: France, Ecocert certified.
- Miswak powder : Cultivated in an ecological way, Miswak powder protects the gums, keeps bad breath under control, and helps remove plaque. Origin: India, organic certified.
- Calcium carbonate : a very mild abrasive that stimulates the gum through daily use and remineralises the teeth. Origin: Germany, Cosmos certified.
FOR THE MENTHOLATED VERSION:
- Mint crystals : Used in small quantities, they freshen and eliminate bad breath. Obtained by a cool crystallisation of mint essential oil. Origin: India, organic certified.
Our toothpaste has no taste, gives you fresh breath, and clean teeth thanks to the menthol. Some have even noticed their teeth whitening thanks to the Miswak's scaling properties.
It doesn't contain any added fluoride or any other controversial ingredient.
What they don’t tell you about industrial toothpastes
Adding fluoride in toothpastes is a very controversial practice. The quantity ingested daily can't be precisely measured and controlled. An overconsumption of fluoride can cause health problems.
As fluoride is already present in our daily environment (in water and vegetables) we decided not to add any artificially in our toothpaste.
Please note that Miswak contains small quantities of natural fluoride, just as some vegetables do. Tests showed a fluoride concentration of 147ppm in our toothpaste. A quantity which is way lower than conventional toothpastes (1500ppm for an adulte toothpaste), but which seemed to us to be sufficient along with other daily input.
Many toothpastes, in supermarkets or homemade ones, contain baking soda. You need to be careful with this ingredient as it is very abrasive. That's why we've chosen calcium carbonate for our toothpaste, as it is a lot milder.
How to use our toothpaste?
It's really simple ! Just wet your toothbrush and dip its bristles in the powder (don't put too much on) or sprinkle your toothbrush with the powder if you use a family pot.
Put a bit of water in your mouth (about 1 tsp) and brush your teeth as usual. Then rinse your mouth thoroughly with water.
Our organic toothpaste gives your teeth a deep clean, leaving them fresh and white. Your mouth is thoroughly cleaned too. You’ll have extra fresh breath that will last much longer than industrially-produced toothpaste.
Caution : the menthol version is not suitable for pregnant/breastfeeding women and children under 7 because of the mint crystals, considered an essential oil. There is a fragrance-free version for pregnant/breastfeeding women, children, and people under homeopathic treatments.
For both versions of the toothpaste (menthol and unscented), do not swallow it, your child needs to be old enough to spit the toothpaste out (unscented version up to 7 years).
We don't hide the fact that it can be a little disorienting the first few times you use it, because it is unlike any standard or industrially-produced toothpastes. It doesn't foam, but we can assure you that you'll get used to it very quickly.
A refillable container
To store our powder toothpaste, we have chosen recyclable PP plastic pots. This type of container avoids the transfer of plastic matter in the product (unlike PET plastic).
Our toothpaste is refillable. If you already have a pot (ours or a sterilised jam jar), you just need to fill it up by only buying the refill. All our refills are in entirely compostable kraft paper bags.
A couple of frequently asked questions by our customers
Are there any contraindication for the mentholated toothpaste?
The mentholated version of our toothpaste is not suitable for pregnant and breastfeeding women, people using a homeopathic treatment, and children under 7. The mentholated version contains mint crystals, considered as essential oils. If you fall under one of these categories, you can use our fragrance-free version.
For both version, children must able to spit the toothpaste out as it should not be swallowed.
Is your toothpaste suitable for sensitive teeth/gums ?
Yes, our toothpaste is suitable for sensitive teeth and gums.
We have chosen to use calcium carbonate which is a very mild abrasive. Using strong abrasives such as bicarbonate, isn’t recommend for a daily use. Please also note that the degree of abrasivity is one of the characteristics used by dentists to judge a toothpaste’s quality. Ours is ranked in the first category which is "low abrasivity" with an RDA of 57,23. This means that it is of no harm to the enamel, dentine, or cementum.
Does your toothpaste contain fluoride?
There is no added fluoride in our toothpaste. Fluoride is already present in your daily environment, in water for example. Please note that Miswak contains small quantities of natural fluoride, just as some vegetables do. Tests showed a fluoride contraction of 147ppm in our toothpaste. This is why it doesn't seem necessary to add more to our toothpaste recipe.
Use tests carried out on our toothpaste
Our products are made in France (Marseille) in accordance with the current French norms. Comme Avant focuses on transparency, quality, and customer respect. This is why we clearly display the tests we have carried on our products.